Consumer protection from unfair commercial practices

Businesses that sell directly to consumers should be made aware of a Court of Appeal decision which held that a “commercial practice” can refer to a single act or incident, as well as repeated conduct. This case involved the supply of a CCTV system, security equipment and services to an elderly consumer. Although the consumer was regarded as a vulnerable consumer, due to his age and infirmity, there is no suggestion that this interpretation would be limited to cases only involving vulnerable consumers.

This decision means that it is even more important for businesses selling directly to consumers to ensure that they, and their sales teams, do not engage in any act that may constitute an unfair commercial practice. We can assist our business clients to recognise what an unfair commercial practice is and outlines how a business can comply with its obligations under consumer protection legislation.

For further advice please get in touch using our contact page, call us on 01245 216 888 or email [email protected].



Chelmsford Office
78 New London Road
Tel: 01245 216 888


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We aim to answer all enquiries as soon as possible but, if your matter requires urgent attention, we would encourage you to call us directly.

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